Today we have an important announcement to make: the European Institute for Gender Equality (EIGE) has a brand new corporate visual identity!
Just a few weeks ago we celebrated our 14th birthday. And in the spirit of reflection, we looked at ways we could further align our talk with our walk as the EU’s only agency for gender equality.
You may recall that last year our website had a revamp to make it more user-friendly through increased readability and accessibility.
Now, we’ve gone #3StepsForward on our entire corporate visual identity!
A few words from EIGE’s Director Carlien Scheele
In this quick explainer video, our Director muses on the “equality empowered by design” approach we took to develop our new corporate visual identity.
As she charts the changes, you’ll get a visual overview of what it looks like too.
In brief, what’s new?
- A new logo with a discernible ‘Equality loop’ which symbolises the intersectionality underpinning the breadth of our work.
- Consistent and clear typography.
- Accessible products – both on and offline for everyone.
- Clearer presentation of visuals and texts including fresh new colours and designs.
We’d love to hear your feedback, so reach out to us on our social media channels and leave a comment!