Words Matter: Supporting Gender Equality Through Language and Communication

Communication formats refer to the types of ways that we communicate our messages –in other words, how we bring them to life. This can range from more traditional written publications to content creation on social media to panel discussions at events. The choice of format can really matter for reaching your target audiences.

For example, today’s social media landscape is dominated by younger demographics onplatforms such as Instagram. Therefore, your communication message may yield more impacton social media than via other formats. However, we recommend that your communication message is shaped to suit a variety of formats to achieve maximum results.