Different approaches to language

There is no one-size-fits-all approach to language. Depending on your specific situation and context, you can choose an approach and adapt it. You will have probably come across a number of terms such as gender-sensitive language, gender-transformative language and gender-responsive language. Definitions of these language approaches can be found in our glossary at the end of this guide.

As outlined in the introduction, this guide takes a gender-inclusive approach to language that is based on ‘not excluding or discriminating against a particular sex, gender or gender identity, and not perpetuating sexism or gender stereotypes’[1].

The following are three aspects to keep in mind when adopting a gender-inclusive approach to language:

  1. recognise and challenge gender stereotypes;
  2. maintain inclusivity by ensuring the visibility of women and men and girls and boys in all their diverse situations;
  3. uphold the values of dignity, respect and equal treatment.

In adopting a gender-inclusive approach to language, you are taking an intersectional perspective. In other words, you are acknowledging the fact that we carry multiple identities.

Gender is a core aspect of our identity. However, other aspects of our identity interact with gender to make us who we are, such as age, ethnicity, having a migrant background, disability and sexual orientation, which can lead to intersecting inequalities. For example, a woman with a disability or a gay man may face additional barriers and discrimination compared with an able-bodied woman or a straight man.

Looking deeper into inequalities when it comes to the phenomenon of energy poverty, evidence underscores that, among women, older women – particularly those who have a migrant background – are disproportionately affected. When several inequalities interact with each other, it leads to greater gender inequality overall.

Using gender-inclusive language and communication approaches can be a subtle way to give visibility to gender and intersecting inequalities. It can also lead to changes in attitude and behaviours, resulting in more gender equality.